Two Finnish shoe store chains K-kenkä and Andiamo, both from K-Group, joined forces and formed the new shoe store brand Kookenkä. Kookenkä stores offer a high-quality selection of shoes and service for customers who value trends and fashion, as well as comfort, practicality and branded goods.
Together with Kookenkä, Pikval handled the national ro ll-out project for 43 stores. K-Group coordinated the project, Pikval manufactured the shop fittings and handled the logistics.
’With a tight schedule, we succeeded in completing 43 shops in 30 towns. It took us 6 months to do this roll-out, which was extensive for Finnish markets’ says Managing Director Martti Toivanen from Kenkäkesko. ’Cooperation between us and Pikval was smooth throughout the project.’
Cost-effective & stylish
The two brand were combined ad a new store concept created in order to enhace customer service. With a cost-effective approach, each store’s look and shop fittings were transformed to fit the new brand concept. The 43 stores included shopping mall stores, city center stores as well as completely new store spaces – all with individual layouts and shapes.